My work at SUNY EOP
When I first joined the Opportunity Programs team at the State University of New York, I noticed our look and tone felt a bit too cold and academic -- potentially alienating our student audience. That sparked an immediate shift in my approach. Undergirded by my education in social work, I strategically phased strengths-based language into all our communications, along with brighter student-centered visuals, coordinated photoshoots, and toolkits to unify the program aesthetic across 54 SUNY campuses, ultimately leading to a full program rebrand and a stronger digital presence across ads, emails, and organic socials.
Take a look at my own designs for SUNY EOP below.
PRINT ASSETS
AD VIDEOS
AD GRAPHICS
EMAIL DRIP CAMPAIGN
WEB REDESIGN
Photoshoot
shot by valerie caviness
impact
Check out the data substantiating the rebranding efforts.
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There's been a 45% increase in EOP enrollment since I started in 2024. While general college enrollment is stagnating and shrinking, EOP enrollment is growing.
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We've seen a 151% increase in Instagram followers since I took over EOP socials.
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Our most recent ad campaign hit 5M impressions and achieved 7.6x more conversions at 1/6th the cost (compared to campaigns prior to my tenure). The CPA was reduced by 84% while conversions grew by 658%.
