Integrating internal marketing processes
Before I joined FASNY, the office's primary functions centered around membership acquisition and event planning. All marketing efforts were external and adjacent to day-to-day responsibilities until I was onboarded and could pave out an internal process for organizing projects and dividing work more cleanly between vendors and staff. Along with overseeing and managing marketing materials, take a look at some of my own designs for FASNY. Click images to expand them.
fliers
Projects
Video/slideshows
donation appeal
Every year, FASNY mails out a holiday donation appeal to raise money for the Firefighter's Home, a nursing facility for former volunteer firefighters. In 2023, I oversaw the writing, designing, and mailing of approximately 8,000 appeals.
After doing extensive market research, I came up with a tactic to encourage more donor engagement: an enclosed holiday card for nursing home residents. The response from the community was astounding (in the best way)! Fire departments from across NYS signed hundreds of cards, and thus, we saw a >10% increase in total donors.
more designs
Invites & Brochures
